Find the lead sources producing income instead of noise.
Track where your leads come from, how they convert, what they cost, and which sources are actually creating closings and commission.
Lead count is not the same as income.
A source can send you 100 leads and still waste your time if nobody books, signs, closes, or creates actual commission.
This tool helps compare lead sources by real business output: appointments, clients, closings, GCI, cost, and ROI.
Stop asking “how many leads did I get?”
Start asking: which source creates the best return, the cleanest clients, the strongest conversion, and the least wasted follow-up?
That is where the business gets clear.
Lead Source ROI Analyzer
Add your lead sources below. Use monthly, quarterly, or annual numbers — just keep the timeframe consistent for every row.
| Lead Source | Cost | Leads | Appointments | Signed Clients | Closings | GCI | Hours Spent | Remove |
|---|
A Quick Note Before You Run The Numbers
This Lead Source ROI tool is for education and planning purposes only. Results depend on the information entered and should not be treated as a guarantee, promise, income projection, or representation of future results. Lead quality, conversion rates, costs, market conditions, follow-up systems, and individual agent performance can vary.
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