Blog > It's the Power of.....Paint!!

It's the Power of.....Paint!!

by Rick Mooney

“In the immortal words of Huey Lewis — It’s the power of love! But in real estate? It’s the power of paint. A fresh coat might not change your love life, but it can absolutely change the way buyers see (and value) your home.”

Why Paint Packs a Punch

When buyers walk into a house, first impressions hit fast. Before they’ve even taken off their shoes, they’re forming an opinion about how well the home has been cared for. Peeling paint or scuffed-up walls whisper “work to do.” Fresh paint, on the other hand, shouts “clean, updated, move-in ready.”

The best part? The numbers back it up. According to real estate industry stats, a simple paint refresh can return up to 107% ROI. That means if you spend a few hundred bucks on paint, you could potentially add thousands to your sale price.

The Psychology of Colour

Paint doesn’t just cover walls — it plays with buyers’ emotions. Light neutrals like soft greys, warm whites, and beiges make spaces feel larger and brighter. They also create consistency throughout the home, which translates into “less work” in a buyer’s mind.

That bold red accent wall in your living room? You may love it, but to most buyers it’s one more thing on the “weekend project” list. The goal is to help buyers picture themselves in the space — and neutral tones act like a blank canvas.

Small Cost, Big Impact

Here’s the magic: paint is one of the cheapest updates you can do before selling. You don’t need to gut kitchens or redo bathrooms to make a home feel fresh. A couple gallons of paint cover scuffs, hide dated colour choices, and give rooms an instant facelift. It’s the same feeling buyers get from a full renovation — without the full renovation price tag.

And if you’re handy? Even better. This is one DIY project where sweat equity really pays off.

Pro Tip

Think of paint like an Instagram filter for your house. It smooths out the rough spots, brightens the picture, and shows your home at its very best. Except unlike filters, this boost doesn’t just get likes — it gets offers.

The Bottom Line

If you’re getting ready to sell in Sault Ste. Marie, don’t underestimate the power of paint. It’s fast, affordable, and one of the smartest moves you can make before listing.

Want to know what other simple updates can help your home stand out in today’s market? Let’s chat about a custom selling plan that gets your home sold for the right price — fast.